Creative leadership from early idea through launch.

Product & Brand Launches

I partner with brands and in-house marketing teams to turn new products and ideas into clear, compelling brands and campaigns.

I partner with brands and in-house marketing teams to turn new products and ideas into clear, compelling brands and campaigns.

Depending on the project, that can mean defining the positioning and creative direction, building the visual identity, developing the launch campaign, directing photography and video, or creating the marketing and sales tools needed to bring it all to market.

My background in both creative direction and commercial production allows me to stay involved from strategy through execution, keeping the work cohesive as it moves from concept into the real world.

S E L E C T E D L A U N C H E S

Building a new medical device brand from the ground up