Brand development and creative direction for product launches

I help manufacturers and growing product companies build brands, launch products, and reach new audiences. Combining brand strategy, hands-on graphic design, and commercial production experience, I shape how a product is positioned, presented, and brought to market—from the first creative direction through launch.

When you have a product in development, a launch approaching, or an existing brand that needs a new direction. You don’t need a finished brief to start a conversation.
- Brand positioning and messaging
- Visual identity and packaging
- Website creative direction
- Launch campaign development
- Photography and video direction
I work directly with founders and marketing leaders, or alongside your existing creative team. We define the scope around what you need: a full brand and launch, a specific project, or ongoing creative direction.
I began in graphic design and expanded into creative direction and commercial production. That experience gives me an understanding of both how a brand takes shape and what it takes to bring it to life—from developing the visual identity to directing photography and video.