Emily Thorsen is a creative director, designer, and producer who partners with growing in-house marketing teams, agencies, and production companies to build brands and create campaigns. Her experience spans DTC marketing and product launches at retailers including The Home Depot, Walmart, Lowe’s, and Costco.
She brings a strong creative point of view, a hands-on approach, and calm leadership. Alongside shaping creative work, she attracts talent, builds teams, and strengthens in-house creative operations, helping companies reduce agency dependency and move faster.
Emily grew up around commercial productions with her father, a photographer, earning pocket money holding reflectors, carrying gear, and assisting on shoots. After studying graphic design at Flagler College, she began her career in design before expanding into production. That foundation informs her approach today: strategic thinking, a designer’s attention to detail, and practical problem-solving.
Emily lives in Hobe Sound, Florida, with her daughter, Norwegian husband, and energetic Catahoula Leopard Dog.
Available for creative direction
and commercial production.
CLIENTS
Agencies
Production Companies
Brands
Target
Nike
Vineyard Vines
Bushnell Golf
Consumer Cellular
Briggs & Stratton
Husqvarna
Home Depot
Grand Banks Yachts
About Creative Work
Emily brings a well-rounded perspective to creative work, combining brand strategy, creative direction, and design. She sees the larger vision while staying close to the details, balancing thoughtful leadership with a hands-on approach.
About Production Work
Emily approaches production with practical experience, flexibility, and care for the creative vision. She works closely with clients and crews, anticipates challenges, and brings calm leadership and a willingness to step in wherever the project needs her, whether shaping a shot or solving a problem on set.
Thorsen's process starts somewhere unglamorous. "When an agency reaches out, I look at the location and type of shoot, then head to my Excel sheet of crew members I know and trust," she said. The sheet tracks what she's worked on with each person, their expertise, how they met, where they're based, and notes on experience and personality.
That last column does more work than it sounds like. "To me, it's important to match someone's personality and way of working with the client," she said. "Some of my favorite crew members might not jive with a shoot that has 15 clients on set, but they may be exactly the get-it-done person I need for a lean shoot with only one client present."
It is not a fast process. "Sourcing the right crew is the most time-consuming part of organizing shoots for out-of-state agencies," Thorsen said. "There is no single call sheet that works for every shoot."
- Except from ProductionHUB interview.