Commercial production and on-set leadership

I work with agencies, brands, and production companies as a producer, line producer, and 1st assistant director. Based in South Florida, I handle the details behind each shoot—from schedules to local crew and locations, from pre-production through wrap.

You’re planning a commercial, branded video, or photo shoot and need help organizing the production or running the day. I also support visiting teams that need an experienced local partner in South Florida.
Depending on my role, I handle:
- Pre-production planning and scheduling
- Location scouting and local crew sourcing
- Talent and shoot logistics
- On-set coordination across departments
- Managing the schedule and keeping priority shots on track
Bring me on as a producer or line producer to help prepare and manage the shoot, or as a 1st AD to lead the schedule and coordinate the set. I can join your existing production team or help assemble local support around your needs.
I grew up around commercial shoots with my father, a photographer, and began my own career in graphic design. My work has since expanded into creative direction and production, giving me an understanding of both the creative goals and the practical decisions that make a shoot work.