NavaClick by Lineage Biomedical

Emily serves as creative director and brand lead for NavaClick, an FDA-cleared precision syringe system designed to improve accuracy, consistency, and comfort in neurotoxin injections. She helped shape the brand from early positioning through launch and continues to evolve it today. The work began with a close study of injector workflows, pain points, clinical realities, and IRB-backed data—translating complex findings into clear, visual tools. The brand centers on precision as both a functional and emotional benefit: confidence, control, and predictability in every click. Emily oversees brand identity, packaging, website, education, and campaigns, building a cohesive system that balances clinical credibility with modern, human design. NavaClick challenges traditional syringe expectations by treating delivery as an engineered experience, not a commodity.

• My Role: Creative Director, Graphic Designer

• Agency: SPLASH Creatives

• Client: Lineage Biomedical

• Photographer: Robert Holland