NavaClick by Lineage Biomedical
Making a technical product’s benefits clear through positioning, identity, packaging, education, and campaigns.
Emily serves as creative director and brand lead for NavaClick, an FDA-cleared precision syringe system designed to improve accuracy, consistency, and comfort in neurotoxin injections. She guides the brand’s ongoing development across positioning, identity, and launch campaigns.
Her work draws on a close study of injector workflows, pain points, clinical realities, and research findings—translating complex information into clear messaging and visual tools. The brand centers on precision as both a functional and emotional benefit: confidence, control, and predictability in every click.
Emily oversees and personally designs the brand identity, packaging, website, educational materials, and campaigns. She also films the brand’s social content and creates its motion graphics, building a cohesive system that balances clinical credibility with modern, human design. NavaClick challenges traditional syringe expectations by treating delivery as an engineered experience, not a commodity.
Agency: SPLASH Creatives
Client: Lineage Biomedical
