Green Machine Production
Emily worked as 1st Assistant Director on the Green Machine shoot, leading the schedule and managing crew across a three-day production. Manufacturer DAYE required stills, commercial spots, and product videos for the full product line to be captured efficiently. She built the schedule in prep and ran the floor on set, keeping teams aligned and moving quickly between setups.
My Role: 1st Assistant Director
Agency: SPLASH Creatives
Production Company: SPLASH Productions
Client: DAYE
Brand: Green Machine
Photographer: Robert Holland
Videographer: Artur Cary
Commercial Spots
Game Day
Endurance
Sample product videos
The Green Machine product videos are inspired by action movies and Army/Navy. Various fps are combined with quick cuts for dramatic effect to reflect combat scenes.
Combo Kit Product Video
Push Mower Product Video
Behind the scenes
Stills and motion were captured side by side, with both teams working off the same plan to ensure consistency across every product. Lighting, angles, and timing were aligned so photo and video matched seamlessly, creating a cohesive set of assets across the entire catalog.
Green Machine tools are now available online at The Home Depot, with plans to expand in-store soon. Grateful for the trust from DAYE and for a team that made the process seamless from start to finish. It’s been a rewarding experience bringing this to life and seeing the work out in the world. Looking forward to what’s next together.
Photos by Robert Holland, Video by Artur Cary